Developing a conceptual model using primary qualitative data to facilitate dietary intervention planning at the household level
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
BMC Public Health
Abstract
Background: Interventions having a strong theoretical basis are more efficacious, providing a strong argument for
incorporating theory into intervention planning. The objective of this study was to develop a conceptual model to
facilitate the planning of dietary intervention strategies at the household level in rural Kerala.
Methods: Three focus group discussions and 17 individual interviews were conducted among men and women,
aged between 23 and 75 years. An interview guide facilitated the process to understand: 1) feasibility and
acceptability of a proposed dietary behaviour change intervention; 2) beliefs about foods, particularly fruits and
vegetables; 3) decision-making in households with reference to food choices and access; and 4) to gain insights
into the kind of intervention strategies that may be practical at community and household level. The data were
analysed using a modified form of qualitative framework analysis, which combined both deductive and inductive
reasoning. A priori themes were identified from relevant behaviour change theories using construct definitions, and
used to index the meaning units identified from the primary qualitative data. In addition, new themes emerging
from the data were included. The associations between the themes were mapped into four main factors and its
components, which contributed to construction of the conceptual model.
Results: Thirteen of the a priori themes from three behaviour change theories (Trans-theoretical model, Health
Belief model and Theory of Planned Behaviour) were confirmed or slightly modified, while four new themes
emerged from the data. The conceptual model had four main factors and its components: impact factors
(decisional balance, risk perception, attitude); change processes (action-oriented, cognitive); background factors
(personal modifiers, societal norms); and overarching factors (accessibility, perceived needs and preferences), built
around a three-stage change spiral (pre-contemplation, intention, action). Decisional balance was the strongest in
terms of impacting the process of behaviour change, while household efficacy and perceived household cooperation
were identified as ‘markers’ for stages-of-change at the household level.
Conclusions: This type of framework analysis made it possible to develop a conceptual model that could facilitate the
design of intervention strategies to aid a household-level dietary behaviour change process.
Description
Keywords
Conceptual model, Framework analysis, Household decision-making, Health behaviour theories, Trans-theoretical model, Health belief model, Theory of planned behaviour, Kerala, India
Citation
http://www.biomedcentral.com/1471-2458/14/574